Beyond the buzz: change-making with science

I recently wrote a post about how to "generate buzz" about research where I mentioned that, in my mind anyway, attention-getting should not be conflated with actual change-making. There are lots of ways of looking at change-making, and here I am mostly talking about broad-scale, societal, and, most likely, policy change. What this kind of change-making really comes down to for me is working with other people. That is why I started to blog to begin with, and why I focus so much on the concept of relatedness - here focused on deepening capacity as a scientist or practitioner to participate in change-making efforts.

How to generate buzz about research

One of the most common activities I engage in as a scientist and communications practitioner is working to "generate buzz" about the research work I either participate in or that the various organizations I've worked for fund or are otherwise engaged in. Since I have yet to write about much of the practical work that I do, I'm trying it just to see how it goes, and maybe it will be useful for some.